Can a PR campaign be successfully implemented in just 90 days?
There are two answers to this question depending on who you ask.
They, most likely, will also advise that a client should not expect to see any media coverage until well into the third or fourth month. They will also advise you that a minimum 12 month campaign is required to really build the profile of the company.
On an average retainer of $12,461 per month, according to the Public Relations Institute of Australia 2014 annual benchmark study, this is a serious investment of around $149,532.
Our offering to clients is three month campaigns and at a more reasonable monthly retainer. Achieving considerable results, being media coverage in major high profile media clients will also enjoy a cost saving of around $129,000.
We assure clients that media coverage will appear by the fourth week of the campaign andsometimes earlier.
“A lot of time is wasted in ongoing campaigns as the PR knows they have extensive time within which to secure results” states Small Caps PR principal, Louise Elyse.
“It’s in the best interest of the PR consultancy to drag out a campaign, they make more money” continues Elyse.
Small Caps PR operates very differently, in that we focus on fast results which will increase a small caps share price by up to 30% within 90 days.