Articles


Importance of PR to the success of Small Cap companies

Importance of PR to the success of Small Cap companies

By providing access to a largely untapped pool of potential shareholders and customers, an effective PR campaign achieves the same goals as a successful IR program, enhancing shareholder value and attracting new investors

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How Small Caps can Increase their Share Price by up to 30% in 90 Days

How Small Caps can Increase their Share Price by up to 30% in 90 Days

The results were as anticipated with Group One which undertook a media campaign increasing their share price by an average of 25 per cent and a number of the group increased to 30 per cent.

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Attracting long term investors to Small Cap companies

Attracting long term investors to Small Cap companies

Instead of targeting large institutions, small-caps should focus on attracting their ‘natural’ investors – smaller institutions, family offices and self-directed individuals who are looking to become long-term shareholders.

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How Does News Coverage Affect the World of Finance?

How Does News Coverage Affect the World of Finance?

His research found that more media coverage and better firm visibility among investors and consumers leads to higher returns and stronger sales.

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Five Massive Marketing Mistakes Small Caps Make

Five Massive Marketing Mistakes Small Caps Make

it is crucial that small cap companies are proactive in increasing their profile via marketing and public relations. It is not enough to rely on investor relations.

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How PR Can Help Small Caps and Small Cap Funds

How PR Can Help Small Caps and Small Cap Funds

A media relations campaign which targets traditional and online international and Australia media will have a major impact on a small cap by increasing its profile and reputation.

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Can a PR campaign be successfully implemented in just 90 days?

Can a PR campaign be successfully implemented in just 90 days?

Our offering to clients is three month campaigns and at a more reasonable monthly retainer. Achieving considerable results, being media coverage in major high profile media clients will also enjoy a cost saving of around $129,000.

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